7 Secrets of a Highly-Effective Resume Cover Letter

by: Jimmy Sweeney

Just like the late, great Rodney Dangerfield, the "humble" cover letter gets no respect.

Job-seekers spend so much time and energy on their resumes they've got nothing left to offer their poor, neglected cover letters.

Big, BIG mistake!

It is the well-written cover letter not the resume that can single-handedly land you more job interviews. The cover letter is your one chance to really "market" yourself to an employer using proven marketing strategies rarely found in the typical cover letter.

Conversely, there's only so much you can do with the traditional CV or resume. I believe the carefully crafted cover letter is more important to your job search success than any other written document, including the resume.

As a direct marketing professional for over 20 years, I bring to you my 7 secrets of a highly-effective resume cover letter:

1. ADDRESS your cover letter to a specific person. Do your best to find out "To Whom" you should address your cover letter. "Dear Manager" is lifeless.
2. OPEN with an attention-grabbing first sentence to really grip the reader. This will almost guarantee your cover letter and resume get a closer look.
3. REMEMBER less is more. The best cover letters have plenty of white space. Cover letters that are clear, focused, short and sweet land more job interviews period.
4. FOCUS on what you can do for the employer. How can you benefit the company specifically? Do a little research and relate this simply and clearly in your letter.
5. CHOOSE WORDS that show enthusiasm and passion for the position you seek... (big, big secret!) Then, carry this passion into the interview with you.
6. REQUEST ONE ACTION you want the employer to take: "I would really like the opportunity for a personal interview this week." (You never know until you ASK.)
7. END your cover letter with something enthusiastic and telling like, "I look forward to being interviewed at your earliest convenience. Thank you so much for this opportunity." Sincerely, Jane Jobseeker. (Notice how Jane assumes she'll land the interview? This is clever, smart, and it works like a charm).

Think of your cover letter as a sales letter. The only purpose of your resume cover letter is to land you more job interviews. That's the bottom line. By using the proven marketing strategies I've outlined above you will land more quality job interviews than your competition.

You must find a way to get your "foot in the company door" to have any chance of landing the job. With the right cover letter you can blow the doors of opportunity wide open. And remember, more job interviews translate to (drum roll please)... more job offers.

Finally, the most important advice I can offer you is this: FOLLOW-UP every job lead, contact, and communication. Following up is the "golden key" to getting hired for the job of your dreams. Use follow-up cover letters, thank you letters, even follow-up phone calls. Following-up can literally double your chance for success. It is also the one secret ingredient missing from 99% of every job-seeker's playbook.

Good news for you!

About The Author

Jimmy Sweeney is the president of CareerJimmy and author of the new, "Amazing Cover Letter Creator." Jimmy has written several career-related books and his unique, "think-outside-the-job-search-box" approach, make his articles a job-seeker favorite. Jimmy is regularly published on some of the Internet’s largest career web sites. Who else wants their phone ringing off the hook with more quality job interviews? Visit Jimmy on the web right now at http://www.Amazing-Cover-Letters.com for your 'instant' cover letter today.

5 Ways to Work More Effectively With Your Administrative Assistants

by: Karen Fritscher-Porter

(Stop hiring new administrative support staff. And learn how to retain your existing administrative staff.)

Are you a manager, director or other senior-level personnel who wants to work more effectively with your administrative support professional? Did you know that partnering with your administrative assistants and executive assistants can actually help you to meet your professional goals at work? Would you like to know how to improve morale among your administrative support professionals and retain them as long-term employees? After all, isn't it a lot more profitable to retain existing staff than to constantly hire, train and get along with new staff? Here are five ways to work more effectively with your current administrative support professionals starting now:

1. Assume that your administrative support professional doesn't know what's on your mind until you tell him. That's the one assumption it's okay to make in the office environment. Always remember that your administrative support professional is not a mind reader--no matter how in tune with your thoughts she or he may seem to be sometimes. It's that one time that you "assume" when things will go awry in your work relationship.

2. Discuss your personal and professional goals. In order to be your partner, your administrative support professional needs to know who you want to be when. What do you personally want in your career? And what are you striving for on behalf of the company? These answers will affect your administrative professional's duties. She wants to help you achieve your plans. Knowing these answers helps her to clarify the prioritization of tasks and situations that arise daily. She'll focus on projects relevant to your goals first when possible. And she'll know and pass along pieces of information she happens upon throughout the year that would be useful or of interest to you.

3. Discuss project expectations. When you're giving an assignment, make sure your administrative professional precisely understands the expected project outcome. This means you will need to clarify the outcome in your head first and then clearly relay that expected outcome to your administrative professional. Clearly voicing the precise (or nearly precise) expected project outcome before it happens means no surprises upon project completion and efficient use of your time and that of your administrative professional. Precise communication prevents misinterpretation by both parties which can cause bad relationships and inappropriate work results. If the results aren't what you asked for then maybe in actuality you didn't quite ask for the results you wanted.

4. Have a daily briefing with your administrative support person. Meet daily whether either of you want to do so or not. This meeting forces communication to flow daily between you both, which is a good thing. And comfort levels with each other will rise. It could be a five minute meeting while standing. Or it could be a 10 minute meeting while seated that's officially posted on the calendar to happen every day that you're in the office at 9:00 a.m. Do what works best for you both. And make sure you're uninterrupted during this time.

5. Support opportunities for your administrative professional to achieve certifications. For example, your administrative professional can become a Certified Administrative Professional (CAP) and a Certified Professional Secretary (CPS), both elite designations by administrative professional criteria. Encourage her or him to train and test for these titles as well as have your company pay the registration costs.

About the Author

Karen Fritscher-Porter is the author of the eBooklet: 87 Ways You Can Work More Effectively With Your Administrative Support Professional. Order your copy at http://www.admin-ezine.com/employertips.htm . Fritscher-Porter publishes The Effective Admin newsletter (www.admin-ezine.com). The monthly e-zine is distributed to 800+ administrative assistants and executive assistants globally to help them excel on the job and in their careers.

So You Want To Be A Consultant?

by: Matt Bacak

Let's say you have more than 20 years experience in your chosen field. For the sake of this article, let's say you have been in the nonprofit field for 25 years and are at the very top of your game. And let's say you're a bit bored with the hum-drum day-to-day routine of being an executive director. You love nonprofit sector, but you need more of a challenge and you yearn to help people grow and achieve success in their nonprofit careers. Plus, you'd like to earn a little bit more money and are a bit tired of the board of directors overseeing everything you do.

Perhaps it's time to go into business for yourself. Perhaps it's time to become a consultant, a coach, a speaker and trainer. The thought is exciting, albeit a little frightening. You're current salary is certainly respectable for a person with your skills and experience, and the health insurance and retirement plan are comforting benefits that you don't want to relinquish. But none of these factors have been able to sufficiently scratch that darned itch that keeps telling you it's time to start your own nonprofit consulting business.

Going into business for yourself as a consultant, coach, or speaker (or all of the above) requires determination, a little self-sacrifice (in the beginning), and a lot of experience. People hire consultants because they need the expertise of someone who has been there and done that…hundreds of times. There are consultants in literally every career field, and once they become accustomed to the process of generating clientele, they can make over double what they were earning as employees. In fact, recent statistics show that successful and established consultants can make anywhere from $1,200 to $5,000 per day.

There is power and prestige in consulting that can rarely be found in management positions, even executive positions. The power comes from calling the shots as a business owner and making sure people know they need you; the prestige comes from being the very best in your field…and making sure people know it.

But there's a not so subtle difference in owning your own business and owning your own consulting firm. Lots of people own businesses. My fiancé owns a deli, my father owns a small publishing business, and my mother owns a bakery. But owning your own consulting firm lets people know that you're the crème de la crème in your field - and if they want to rise to the top like you have, they'll hire you to help them.

Consulting firms, like the one you will soon own, can be anything from a one man show to a large agency boasting senior and junior associates. Most consultants make their day to day income from coaching and mentoring individuals in the field - charging anywhere from $300 (for junior level staffers) to $500 (for senior executives) per hour. They also assist clients with organizational development, strategic and financial planning, and a host of other services including workshop facilitation and board and staff retreats. And if they like to speak in front of audiences, many consultants make thousands of dollars simply talking to a crowd for a few hours about their experiences and knowledge.

While it's not as easy as 1-2-3 to quite your job and start making $5,000 a day as a consultant, it's certainly not as difficult as it looks - especially if you're very very good at what you do and have expertise that few can match. Start off as a moonlighter, which is the term used when someone has a “day job” but works on their own business in the evenings. Make a simple business card for yourself and during your lunch hour at work, go to chamber of commerce or rotary meetings where you can network and talk to people about your new consulting practice.

It's not too difficult to pick up a small client or two this way, and once you do a good job for them and build confidence in yourself you'll begin to branch out and up. People will hear about you, your phone will start ringing, those simple business cards you handed out at the rotary meetings will change hands and generate bigger clients, and you'll begin to realize that maybe you really can quit that hum-drum job and make it big on your very own.

About the Author: Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets http://promotingtips.com

Source: www.isnare.com

10 Tips for a Successful Job Search

by: Cathy Severson, MS

Create a support system for yourself emotionally and for your job search. Identify allies that you can count on. Know some will have strengths in one area, but weaknesses in another. Recognize different people will play different roles in your job search.

Maintain a positive attitude. Inevitably, negative feelings can sabotage your job search. If you have anger about your former employer, work through it. Negative emotions will undermine your best efforts. Keep yourself renewed and enthusiastic throughout the process.

Network. The number one way of getting a job is through networking. Even if you are involved in the computer industry, less than 10% of jobs are obtained through the Internet. Devote energy to making real, valuable connections with people.

Develop a schedule and goals. Getting a job is of course the ultimate goal, but it is impossible to predict when you will achieve it. Develop daily and weekly schedules of job search activities you can control. For example, send out 10 resumes, research 5 companies and call 10 people in your network. This will keep you on track, and focused.

Know what you want. People need to work for money and benefits. But remember other components are necessary for you to feel satisfied in the workplace. Know what motivates and satisfies you. Know which environment you're most productive in. Know what you can compromise on and what you won't.

Always have a "Plan B". The best time to accelerate your job search is when you've just had the greatest interview of your life. You're feeling confident, enthusiastic and competent. This is the time to expand your networking, follow-up on contacts and schedule new interviews. Remember, even the most promising prospect can backfire.

Take care of yourself physically, emotionally and spiritually. Exercise and eating right can't go wrong-they are proven to enhance quality of life. Celebrate your creativity and find ways to engage your mind, body and spirit.

Research companies before the interview. Find out about the company through your local library and Internet. Request an annual financial report and promotional information from the company. Ninety percent of the other job seekers don't do their homework, be the one that stands out.

Know what you have to offer. Identify your relevant skills and accomplishments. Know the unique contributions you offered former employers. Be able to articulate your strengths on your resume and in the interview.

Think outside the box during your job search. Look for unexpected opportunities; explore untapped skills and interests. Open yourself up to
new possibilities

About the Author

Cathy Severson, MS is a career counselor and a career coach. She helps adults find both success and fulfillment in their work by incorporating a simple three-step strategy. Contact her at cathy@passporttopuprose.com and visit her website at www.passporttopurpose.com

10 Things Managers/Supervisors Should Know When Dealing With

by: Rick Yost & Lorna Reitberger

When dealing with staff, whether it's in a cafe, gas bar, clothing store, etc, it can be frustrating sometimes. But the staff is only as good as the management is! Worth repeating, often a management person forgets this and expects something from the staff that they themselves fail to supply. So below are a few helpful examples to think about if you'd like to retain a content and happy staff.
1. If you have to have a grievance with a particular member of your staff, Don't do it in front of customers. Surprisingly this happens alot.
2. As well, don't do it in front of the other staff. Setting an example you think or maybe creating an atmosphere of discontent would be a better description. Not only have you embarrassed the person but the other staff has now realized they could be next.
3. Set positive examples to your staff. If you're positive, they'll be positive
4. Try to always address your staff by their name. Personalization always creates warmth and a warm person will always try harder.
5. Simple common courtesy like please and thank you go a long ways in the managerial field. We all want to be treated like a human being.
6. Try to always encourage your staff to keep their breaths fresh by mints or even brushing their teeth once in awhile. Simple but how long are you going to stay with that salesperson when their breath is melting your glasses?
7. Always try to encourage safety. If your staff knows you're concerned about them, they'll be happier. A happy person is always nice to be around, your customers and clients will notice this as well!
8. As with the breath, proper dress and appearance should always be encouraged.
9. If you have to deal with a member over something very personal like you're new waiter has a 4 inch nose ring and two tables just walked out over it. Try being compassionate with the staff member. Use firmness but understanding of his/her feelings when doing so.
10. Never ever loose your temper and make your staff feel inadequate. If you feel you're going to loose it, walk away and come back when you're calm or try another managerial staff to deal with it. It's better to wait than to create a situation that once happens cannot be reversed.
Remember a happy staff is a producing staff!

About the Author

Rick Yost is a free lance author both online and off. Being involved as publisher and editor of the local community paper where he resides for over two years has given Rick the knowledge and experience that enables him to put to paper his delicious sense of humour as well as his ability to keep the reader reading. http://www.abetterlover.com. Lorna Reitberger has being in the retail and sales dept. of various businesses in her career.

9 Steps to Public Speaking Success

by: Jake Mayer

It is inevitable that at times during our careers or personal lives; we will be required to provide a presentation or public speech to a group of people. Perhaps the group is a group of peers; perhaps the audience will be senior or top-level management; perhaps the group will be comprised of people who wish to learn something from you. This is an opportunity that can boost or hinder your career path. When the day comes to provide a public presentation, will you know what to do to create and present an effective speech? Will you put the audience to sleep? Or will you be able to hold the attention of most of the audience? While you may wish you had listened more during that speech coachÕs presentation last year, you still have to get ready to hold the interest of an audience for a specific period of time. Professional speech coaches will always stress that preparation is the key to success in public speaking.

Speech CoachÕs Tip 1: Know your audience: Before you begin to prepare your material to present, you need to know what group of people will most likely comprise your target audience. It is important to speak at the level of understanding of that particular audience. If you are speaking about aerospace to grade school children, you would want to be certain you will be speaking at the level they can understand clearly and find interesting. If you are speaking to rocket scientists about aerospace, a completely different and much more technical speech would be required. One way to be certain to put an audience to sleep is to talk over their heads or far below their level of knowledge. All good speaking coaches will agree that targeting your audience and their knowledge level is crucial. You may well know exactly what group you will be speaking to and their level of understanding of the topic. If you do not have this information, seek it out by talking to the person or group who invited your to speak or talking to members of a group likely to be similar to those who will attend your speech.

Speech CoachÕs Tip 2: Know Your Subject: Speech coaches sometimes state that anyone can speak to any group on any subject and hold their interest Ð for a short time. This is true, but only to a point. Hopefully, you were asked to present this speech because you are an expert in the field. However, that may not always be the case. You must know the subject you are speaking on to the level of detail that will prepare you to answer questions from the group. Research, read, search the internet, talk to experts, or whatever is required to gather the information so that you know your topic well. Remember, you will need to be able to offer specific facts or anecdotes if you are to create a lasting impression with your speech, so make sure to take at least mental notes of real-life examples to pepper throughout your speech.

Speech CoachÕs Tip 3: The Rule of Three: People in general can focus on three things and remember them well. Speech coaches recommend that a speaker identify the three major things they wish the audience to remember from the presentation you provide. Identify what three things you want to emphasize to your audience. Speaking coaches also recommend that no more than three examples or ÒproofsÓ of each point be made as sub-points. This will provide a basis for your outline of the speech. You will also want to repeat the three major points three times in your speech: during the introduction, while covering each point, and in the closing statements.

Speech CoachÕs Tip 4: Prepare Your Material: At this point, most speech coaches recommend sitting down and fleshing out the material you will be presenting Ð the body of the speech or the three points you identified as your main points. DonÕt worry about opening or closing the speech at this point, just get your three points defined and formatted so that you can convey excitement and knowledge about your topics.

Speech CoachÕs Tip 5: Compelling Opening Statements: Now that you have bodies for your speech, professional speaking coaches recommend reviewing your material and developing a compelling and interesting opening comments section. You must give the audience a reason to listen. Make them want to know what you have to tell them. Humor can be used Ð provided you are a person who can deliver humor naturally and intelligently to the target audience Ð but it is not necessary. In the opening, you should include the three points you will be covering in the body of the speech.

Speech CoachÕs Tip 6: Closing Statements: You should close the speech with a brief review of the three major points contained in the speech. These should be brief, but, remembering the Rule of Threes, will allow you to reinforce your main points.

Speech CoachÕs Tip 7: Read and Re-Read Your Material: After you have prepared your speech, read the material until you know it well. Speech coaches recommend that you not attempt to memorize word-for-word, but that you know the material so well in your head that you can discuss the subject even if you lost all your notes! By having this material in your brain, you are prepared to delivery the knowledge to other people. I once attended a lecture series with a man who would enter the room, sit on top of his stack of notes, and then recite them word for word for the next three hours. The notes and speech were not even in his native language. You may never be the most dynamic speaker in the world, but you have full control over whether you are perceived as being informed and prepared.

Speech CoachÕs Tip 8: Audience Involvement: Speech coaches often stress that you must involve an audience to hold their attention. Depending on your audience, this can be accomplished in several ways. For a formal audience where you canÕt break the audience into groups or other physical involvement, ask questions of the audience such as ÒWhat would you do if this occurred?Ó Another technique is to ask for a show of hands of how many people have been in similar situations or had the same questions you are answering in your speech. Tell the audience, ÒNow, please write this down because it is crucial knowledge for your success.Ó If the group is small and informal, you may be able to involve the audience by asking groups of several people to write a question or comment to be collected and reviewed at the end of the presentation. Any technique you can think of that will involve the audience and get them to participate will work much better than ending with, ÒAre there any questions?Ó That ending almost never, according to the best speech coaches, results in a response from any attendees.

Speech CoachÕs Tip 9: Present with Confidence: When the time comes to present your speech, take a few minutes to practice deep breathing to calm yourself. Remember that body language is very important and you must be animated while speaking. Talk the speech rather than read it. These people came to hear you, not read your work! Make eye contact with the audience, moving that eye contact from person to person. Move your hands and if room allows, walk about the stage. Smile where appropriate, show facial expressions of concern where appropriate. Animate your body and your face to remain interesting and dynamic. If you make a mistake and have to correct yourself, laugh at yourself. Accept that you are human and this one speech is not the end of the world. Use short, clear sentences spoken in a clear, calm voice. Pause at main points Ð there is no need to rush because you are prepared and KNOW you are prepared.

By following these nine tips, you will be able to develop a speech for any group on any subject on which you have some knowledge. Enjoy the moment and do not allow stage fright to hold you back. During your time on stage presenting your well-prepared material, you will shine in the spotlight!


About the author:

By Jake Mayer Lapis Teahouse http://www.tea-dojo.comMy own background includes an extensive grounding in philosophy and eastern religion (I have a B.A. in comparative religion, and a Master's Degree in Oriental Medicine). I am available for public speaking, and can be reached at jake@tea-dojo.com

7 Secrets of a Highly-Effective Resume Cover Letter

by: Jimmy Sweeney

Just like the late, great Rodney Dangerfield, the "humble" cover letter gets no respect.

Job-seekers spend so much time and energy on their resumes they've got nothing left to offer their poor, neglected cover letters.

Big, BIG mistake!

It is the well-written cover letter not the resume that can single-handedly land you more job interviews. The cover letter is your one chance to really "market" yourself to an employer using proven marketing strategies rarely found in the typical cover letter.

Conversely, there's only so much you can do with the traditional CV or resume. I believe the carefully crafted cover letter is more important to your job search success than any other written document, including the resume.

As a direct marketing professional for over 20 years, I bring to you my 7 secrets of a highly-effective resume cover letter:

1. ADDRESS your cover letter to a specific person. Do your best to find out "To Whom" you should address your cover letter. "Dear Manager" is lifeless.
2. OPEN with an attention-grabbing first sentence to really grip the reader. This will almost guarantee your cover letter and resume get a closer look.
3. REMEMBER less is more. The best cover letters have plenty of white space. Cover letters that are clear, focused, short and sweet land more job interviews period.
4. FOCUS on what you can do for the employer. How can you benefit the company specifically? Do a little research and relate this simply and clearly in your letter.
5. CHOOSE WORDS that show enthusiasm and passion for the position you seek... (big, big secret!) Then, carry this passion into the interview with you.
6. REQUEST ONE ACTION you want the employer to take: "I would really like the opportunity for a personal interview this week." (You never know until you ASK.)
7. END your cover letter with something enthusiastic and telling like, "I look forward to being interviewed at your earliest convenience. Thank you so much for this opportunity." Sincerely, Jane Jobseeker. (Notice how Jane assumes she'll land the interview? This is clever, smart, and it works like a charm).

Think of your cover letter as a sales letter. The only purpose of your resume cover letter is to land you more job interviews. That's the bottom line. By using the proven marketing strategies I've outlined above you will land more quality job interviews than your competition.

You must find a way to get your "foot in the company door" to have any chance of landing the job. With the right cover letter you can blow the doors of opportunity wide open. And remember, more job interviews translate to (drum roll please)... more job offers.

Finally, the most important advice I can offer you is this: FOLLOW-UP every job lead, contact, and communication. Following up is the "golden key" to getting hired for the job of your dreams. Use follow-up cover letters, thank you letters, even follow-up phone calls. Following-up can literally double your chance for success. It is also the one secret ingredient missing from 99% of every job-seeker's playbook.

Good news for you!

About The Author

Jimmy Sweeney is the president of CareerJimmy and author of the new, "Amazing Cover Letter Creator." Jimmy has written several career-related books and his unique, "think-outside-the-job-search-box" approach, make his articles a job-seeker favorite. Jimmy is regularly published on some of the Internet’s largest career web sites. Who else wants their phone ringing off the hook with more quality job interviews? Visit Jimmy on the web right now at http://www.Amazing-Cover-Letters.com for your 'instant' cover letter today.